I’ve been swimming in the social media space for more than 15 years now and while I’ve shared hundreds of pictures and videos of my yellow Lab Hunter to all of my social networks, I never created an Instagram account for him. Trust me, I’ve thought about introducing Hunter to the millions of dog lovers that saturate the social network, but it takes time to effectively manage multiple (read: 10) social networking accounts, especially when you’re busy with life in general.
Sure, posting pictures every day on Instagram is a fairly easy task, but that alone is not how you build a targeted following. While the first requirement can be satisfied by posting engaging content on Instagram, applying a cool filter, searching for the “right” popular hashtags, and interacting with fans are necessary ingredients to build a successful brand. After all, showcasing your pet’s awesomeness and cuteness in order to achieve rock star status is the ultimate goal, right? Don’t get it twisted, I’m not suggesting this is a numbers game or a popularity contest. I’m merely stating that it’s all about leveraging the social network to bring more exposure to your pet.
Earlier this evening my yellow Lab, Hunter, and I played a game of hide and seek. So here’s how the game is played: I hide a bunch of Marrowbone treats around the house and Hunter attempts to find each treat as quickly as possible. Each time we play I try to find more difficult hiding spots than the last game played while requesting that he improves his recovery speed. However, Hunter always seems to step up his game and impress me regardless of the curveballs I throw at him.
In the video below we can see Hunter searching for treats while I countdown the remaining treats. When I give Hunter the one-treat-to-go sign he knows he only has 1 treat left to find. That’s right, he can count too. If a treat is out of his reach, I trained Hunter to sit directly in front of the treat when he has located its scent to alert me of his findings. However, things don’t always go according to plan. Sometimes Hunter gets a little too excited so instead of sitting in front of the treat, he just wants me to grab the treat that is out of his reach and give it to him once he has located it – as seen in this video. After all his hard work, he deserves it though.