While I was in Austin last week launching our social media app at South by Southwest (SXSW) Interactive I was excited to break away from the business side of things once everything settled down a bit so my girlfriend Savannah and I could explore all the events happening around the city. Since SXSW is saturated with coolness I put together an itinerary so we could experience as much as possible in the short time we were in town.
A few days prior to SXSWi I was at our Airbnb spot in downtown Austin testing the most recent build of our app and brainstorming with my team. While I was looking out the window collecting my thoughts, (mind you, these windows are 10-feet tall and wrap around the majority of the apartment, hence, the city view was simply stunning) I couldn’t help but notice the building directly across from our high-rise apartment. Although the building was approximately 4x smaller in height than the Whitley building where we were staying, I managed to catch a glimpse of the sign that was displayed on the brick siding, it read uShip. Sound familiar?