I’ve been swimming in the social media space for more than 15 years now and while I’ve shared hundreds of pictures and videos of my yellow Lab Hunter to all of my social networks, I never created an Instagram account for him. Trust me, I’ve thought about introducing Hunter to the millions of dog lovers that saturate the social network, but it takes time to effectively manage multiple (read: 10) social networking accounts, especially when you’re busy with life in general.
Sure, posting pictures every day on Instagram is a fairly easy task, but that alone is not how you build a targeted following. While the first requirement can be satisfied by posting engaging content on Instagram, applying a cool filter, searching for the “right” popular hashtags, and interacting with fans are necessary ingredients to build a successful brand. After all, showcasing your pet’s awesomeness and cuteness in order to achieve rock star status is the ultimate goal, right? Don’t get it twisted, I’m not suggesting this is a numbers game or a popularity contest. I’m merely stating that it’s all about leveraging the social network to bring more exposure to your pet.